LONDON, United Kingdom — “Men’s and women’s polo t-shirts in 25 colours from £12.99!” Ads announcing this Uniqlo promotion have been plastered alongside London buses this month, as well as being featured front-and-centre in Uniqlo shops everywhere. Same-store sales rose 18.3 percent in May 2009 over last year for the Japanese retailer, and the company’s stock hit five-year record highs.

Over at American Apparel, which uses a similar merchandising approach, total retail sales increased 16.5 percent to $78 million for the first quarter of 2009 compared to the same period in 2008. It would seem that both American Apparel and Uniqlo have managed to accurately address the mood of the market, hitting a sweet spot in an otherwise suffering sector. Although many factors play into these high street success stories, it is worth having a closer look at the merchandising strategy shared by both, offering a functional item in a variety of colours and encouraging the purchase of multiple units.

If you want to read more merchandising of Uniqlo, just click here. http://www.businessoffashion.com/2009/06/lessons-from-the-high-street-merchandising-and-multiples.html#more-4766

Title: Train de Nuit by Chanel, 2009
Directed by: Jean-Pierre Jeunet
Starring: Audrey Tautou and Travis Davenport
J&A Rating: 3.5 Stars out of 5

PARIS, France — On 5th of May, Chanel launched its long awaited Chanel No.5 short film Train de Nuit, featuring Audrey Tautou, who is no stranger to the storied French couture brand. Often compared to Mademoiselle Chanel herself, Tautou has now twice taken on the role of the famous coutourière, most recently in Coco Avant Chanel, a film exploring her early life and times.

Click here if you want to know about Chanel’s unsharable masterpiece! http://www.businessoffashion.com/2009/05/ja-chanels-unsharable-masterpiece.html#more-3976

This is from Bulgari S/S 09 ad campaign, courtesy of Bulgari. Cheers!

This is from Apriori S/S 09 ad campaign, courtesy of Apriori. Enjoy!

Christian Lacroix, the French couturier whose artistic and exuberant pouf dresses propelled him to fame in the 1980s, became the latest victim of the global financial crisis on May 28, 2009 when the fashion house bearing his name filed for court protection from creditors.

Although Lacroix’s chief executive, Nicolas Topiol, emphasized that the brand intended to continue operating during the process, the news brought an end to a luxury business model.

Click here to see more news about Bankruptcy of Lacroix: http://www.nytimes.com/2009/05/29/business/global/29lacroix.html?_r=1&ref=global

Since the 1980s and the growth of the global economy, there has been massive growth in “world fashion”. At the start of the twenty-first century, the preferred garments of young people of both sexes from around the world tend to be jeans, sweatshirts, T-shirts, and sneakers. These clothes are also international icons of American culture. The global young wear the same clothing, a phenomenon made possible by the exploitative mechanisms of the globalization of clothing manufacture, distribution, and retailing and by new technologies, global commodity advertising of branded leisure clothing, and the cultural and political domination of the United States. The reasons for wearing such clothing vary, but these clothes signify youth, modernity, and an eagerness to belong to the newly globalized capitalist world.

Read more: “Dress – Globalization Of Fashion” – http://science.jrank.org/pages/9031/Dress-Globalization-Fashion.html#ixzz0FN9gQaN2&A

This blog is about “Fashion business in globalization“. Nowadays, a fashion industry has rapidly emerged to our lives through advertisements, media, and e-commerce. A number of businessmen today, more focus on fashion management because it has a huge prospect to make successful business with it. Therefore, it is important to follow the worldwide fashion trend and news if you want to get a chance to work in fashion business field.  With this blog, hope you can get a worldwide view of fashion business. Welcome to the fashion world !

PARIS, France — There is a fascinating interview with The Taipei Times, Didier Grumbach, President of the Fédération Française de la Couture, du Prêt à Porter des Couturiers et des Créateurs de Mode (sometimes known as the Chambre Syndicale), provides his point of view on the role of haute couture in the fashion business today, encourages young designers to manufacture in China, and welcomes luxury conglomerates like LVMH and PPR as a necessary part of the fashion eco-system.

He talks about the real situations of today’s fashion world and has very interesting comments of Couture. If you want to see more his interview, just click here. http://www.businessoffashion.com/?s=Didier+Grumbach